Lavazza has been making coffee in Italy since 1895. In that time, we've learned that a cup of espresso is not the point, but the time we make around it is.
Americans haven't gotten the memo. About 39% of workers say they rarely or never take a real break, which adds up to around 936 million minutes of break time surrendered daily.
They call it "skipping lunch." We'd like to teach a different word.
At DuPont Station, we turned one of the busiest escalators into a ninety-second Italian café. Two baristas at the bottom handing out espresso shots to those who choose to go from dead-time to break-time.
Wherever Lavazza is sold, a heat-reactive cup times your break for you.
As the coffee cools, a phone appears on the side. When it comes into focus, fifteen minutes have passed. Your break is finito.
One break for the commute. One reminder of how long the rest should last.
Plus, we released a limited-edition Lavazza sticker to take that reminder with you wherever you go.