Shazam: Unleash The Beat

About

How does a music identifier actually work?

To what extent is Shazam willing to go to deliver what it promises?

We personified the product by creating 10 characters that connect with every taste, person, and genre. Making a fun, energetic, and memorable connection with the viewer.

Awards

ANDY AWARDS
2 One Club
3 CLIOS
5 ADDY’s
YDA Silver
AICP Shortlist
1.4 Shortlist
Berlin Commercial Shortlist
Screened at W+K Shiny List

Credits

Directed by Regina Gutierrez Wilson
Edited by Federico Conforti
Shot by Bamba Kimball
Production by Twisted Hammock
Art Directors and Copywriters: Regina Gutierrez & Carlos Mario Rodriguez

This project got posted by Breaking and Entering media and The Best Marketing Newsletter!

And… we got the founder himself and the Shazam team commenting on it.